Packaging Mistakes

Since most consumers are now ordering online, brands and companies are packaging products for e-commerce shipping rather than in-store display. Today, even the most seasoned bring-and-mortar retail businesses are shifting their services online.

While quality packaging becomes the most crucial requirement in this scenario, it remains to be an underestimated element. With the help of the right product packaging, not only you can ensure product safety but also leave a lasting impression on your customers.

Not taking care of these factors can make the product packaging a reputation killer for your brand. For instance, customers will be more frustrated if they receive your product in a damaged condition. Poor quality packaging will be the culprit to blame in this regard.

In this article, we will discuss some packaging errors that might lead to a bad reputation for your company.

Using low-quality packaging materials

If you want to make the packaging of your product impressive, you will have to select the right materials. For instance, you may be more inclined towards buying a bulk of cardboard without paying attention to whether or not it will protect your items. While cardboard is a cheaper and durable packaging option, not all cardboard cartons and boxes are the same. Some boxes use low-quality materials, while some use high-quality ones. You have to make sure that the cardboard you are buying is sourced only from the best quality materials.

Aside from boxes and cartons, you will also have to pay attention to the quality of other items such as tape, mailers, and foam rollers. Compromising on the quality of these products can lead to heightened chances of your product getting damaged during transit. It will ultimately lead to a bad user experience.

To avoid ending up buying poor quality packaging supplies, make sure that you are buying these products only from reputable packaging suppliers. You can ask for sample products from suppliers and choose the service based on the quality check.

Using wrong type of packaging tape

Before using packaging products, make sure you are using the right type only. It is specifically true for packing tape.

You will need to tape to secure boxes and large envelopes. It is also used to add protection to the packaged items. Although you may find it easy to use standard packing tape for all applications, it can turn out to be counterproductive. There are several types of packing tapes to choose from, so make sure that you are choosing the one that fits your requirements. Packing tapes that you can consider in this regard are the following.

• Carton sealing tape
• Water-activated tape
• Customized tape
• Cold temperature tape

Not adding adequate protection

Before sending your product out, make sure that it is cushioned well inside the box. There are so many cushioning supplies to consider. You will have to pay even more attention to the protective packaging if your product is fragile. The best way to keep your product safe is to measure its dimensions and use the right-sized outer packaging. You can then use protective packaging in an amount that doesn’t affect your revenue.